The Business of AI

Illuminate the real business value of AI

Get Your Brochure

Course Dates

STARTS ON

22 September 2022

Course Duration

DURATION

10 weeks, online
3-5 hours per week

Course Fee

PROGRAMME FEE

£1,445

Course Information Special group enrolment pricing

Application Details

Early Registration Benefit is live as per below schedule. The full programme fee is £1700 as of the start date.

programme fee

£1,445

Pay by

Note: This programme includes 5 weeks of online learning, followed by the 30-day AI implementation plan.

You’re on your way to unlocking alumni benefits. Learn more about the benefits of the Certificate in Management.

Transform your business with AI

Artificial intelligence (AI) isn’t “just another technology.” It is the most important digital technology for global business transformation, and perhaps the one with the most significant overall business impact. AI can be used to revolutionise cost function and enable radically new business, but this requires a sound understanding of both your organisation and technology. Our programme – The Business of AI – will help you build the capabilities to make smart decisions about AI and create real value for your business.

60%

of companies embedded at least one AI capability in one or more functions or business units in 2019, a 35% increase over 2018.

SOURCE: 2019 MCKINSEY GLOBAL AI SURVEY

75%

of enterprises will shift from piloting to operationalising AI by the end of 2024, driving a 5X increase in streaming data and analytics infrastructures.

SOURCE: GARTNER TOP 10 TRENDS IN DATA AND ANALYTICS FOR 2020

78%

of AI-at-scale leaders say that the pace of progress on their AI initiatives has remained steady through the global pandemic.

SOURCE: 2020 CAPGEMINI SURVEY: AI-POWERED ENTERPRISE: UNLOCKING THE POTENTIAL OF AI AT SCALE

Right for you

This programme is designed for managers and executives responsible for making business decisions about the adoption and use of AI technologies from a general management perspective. Those who will benefit may include:

  • C-suite executives and senior leaders looking to stay updated on current technology trends, understand the different applications of AI and how to implement it in their business to reduce costs and improve outcomes
  • Mid- to senior-level functional managers seeking to learn how AI can help improve performance within their functional area and have meaningful conversations with technology experts on outcome expectations
  • Product and technology managers who want to create and release an AI-based product, hire and train a team for AI product development and understand the business implications of using AI so they can propose new projects to senior management

What you learn

Throughout the three phases of this programme, you’ll gain a solid understanding of the characteristics of the technology and then work to gain clarity regarding your business challenge and your data source, so you can select the appropriate AI technologies to connect the two.

Module 1/Week 1:

The business value of AI

Explore the value of artificial intelligence (AI) and learn about its possibilities and constraints as well as the practical challenges and broader implications of AI and machine learning (ML).

Module 2/Week 2:

What are AI and machine learning?

Learn the language of AI and understand what AI actually does so that you can ask the right questions, have effective conversations and gather the insights needed to make well-informed decisions about its application.

Module 3/Week 3:

The possibilities of AI

Review and understand several in-depth, real-world case studies that examine the application of AI and ML to create value across various sectors. This intensive overview will serve as a basis for developing an action plan for your organisation.​

Module 4/Week 4:

Leveraging AI to create value

Examine positive and negative experiences you may encounter as you persuade your organisation to apply AI, and learn to anticipate and prevent potential problems, overcome obstacles, execute AI projects effectively and deliver results.

Module 5/Week 5:

Building AI capability

Explore what it takes to experiment with AI and develop the knowledge and confidence to work in partnership with specialists to scale it as an enterprise-wide capability. Learn how to think about data as an asset for your organisation in the long term.

Module 1/Week 1:

The business value of AI

Explore the value of artificial intelligence (AI) and learn about its possibilities and constraints as well as the practical challenges and broader implications of AI and machine learning (ML).

Module 4/Week 4:

Leveraging AI to create value

Examine positive and negative experiences you may encounter as you persuade your organisation to apply AI, and learn to anticipate and prevent potential problems, overcome obstacles, execute AI projects effectively and deliver results.

Module 2/Week 2:

What are AI and machine learning?

Learn the language of AI and understand what AI actually does so that you can ask the right questions, have effective conversations and gather the insights needed to make well-informed decisions about its application.

Module 5/Week 5:

Building AI capability

Explore what it takes to experiment with AI and develop the knowledge and confidence to work in partnership with specialists to scale it as an enterprise-wide capability. Learn how to think about data as an asset for your organisation in the long term.

Module 3/Week 3:

The possibilities of AI

Review and understand several in-depth, real-world case studies that examine the application of AI and ML to create value across various sectors. This intensive overview will serve as a basis for developing an action plan for your organisation.​

Phase II

AI implementation plan: make it real (30 days)

As part of the challenge you will:

  • Create and submit an executive summary of your AI implementation plan to your learning manager
  • Receive feedback via a live online clinic with your learning manager in a small-group setting
  • Present your plan to your organisation via your executive summary
  • Participate in a final debrief where the faculty will offer insights on the traits of AI proposals that lead to success, as well as those prone to failure

Phase III

Ongoing implementation support (180 days)

Receive six months of ongoing communication and resources in the form of curated emails designed to encourage the continued success of your AI implementation plan.

Good for you

  • Learn to communicate effectively with business stakeholders with a solid understanding of the advantages and limitations of AI and ML in business settings
  • Increase your professional value and become an in-demand leader with the rare ability to connect this powerful technology to business value and results
  • Explore real-life examples of how the global nature of the economy has allowed AI to connect businesses around the world and deliver value across diverse applications
  • Determine how you can leverage AI and ML to create value for your business
  • Develop your AI expertise through the process of creating, refining and presenting your AI implementation plan

Good for your organisation

  • Build and scale practical and pragmatic AI capability across your organisation and gain long-term competitive advantage
  • Avoid common pitfalls of AI and ML implementation by learning to predict and mitigate strategic and operational challenges and risks
  • Compete effectively with “born-digital” businesses and transition to a more efficient, agile, creative and innovative business model
  • Develop leaders who can help you make the most effective use of these technologies and deliver value to your organisation
  • Get insights on AI proposals prone to success and failure through a final faculty debrief during the AI implementation plan

How you learn

Live interactive sessions with faculty and learning managers make this far from a one-way learning experience. Our online format also includes recorded video lectures, moderated discussions with learning managers, and other engaging digital content.

  • Build a playbook throughout the programme to help put your learnings into context
  • Complete the first five modules over five weeks, then shift into implementation mode with the AI implementation plan and gain support and guidance for integrating AI capabilities in your organisation
  • Learn from world-class faculty, including globally renowned thought-leader Michael Davis, and other leading London Business School professors through collaborative activities and experience engaging delivery in a digital classroom
  • Gain sharp insights and new perspectives as you learn from and with your peers in the AI implementation plan
"Early evidence shows that businesses who are leaders in making effective use of digital technologies—AI and machine learning in particular — outperform those that don’t. The pandemic has made this even clearer, as the businesses that continued to thrive as it began were the ones already set up to make effective use of these technologies."

— Michael Davies,
Guest Lecturer, Strategy and Entrepreneurship

Experts in the field

Be inspired by our world-leading academics and thought leaders on digital transformation in business, data science and AI

Profile picture of course faculty Michael Davies

Michael Davies

Guest Lecturer, Strategy and Entrepreneurship

Michael Davies is the Founder and Chairman of Endeavour Partners, a Senior Lecturer at Massachusetts Institute of Technology, and runs the New Technology Ventures Program at London Business School. He works with leaders in technology to anticipate the future, navigate the resulting challenges and opportunities and enable them to drive innovation. More info

Profile picture of course faculty Nicos Savva

Nicos Savva

Professor of Management Science and Operations

Professor Nicos Savva is an expert in data science and uses it to solve operational problems and help large organisations develop data-science capabilities. His current research focuses on hospital operations and healthcare management. His research has appeared in leading journals such as Management Science, M&SOM, Production & Operations Management, and Nature Biotechnology. He is an Associate Editor of Management Science, M&SOM and senior editor of Production & Operations Management. More info

Profile picture of course faculty Keyvan Vakili

Keyvan Vakili

Associate Professor of Strategy and Entrepreneurship

Professor Keyvan Vakili’s research focuses on how the technological and institutional contexts in which individuals and firms operate shape the characteristics of business innovations in terms of novelty and impact. Before joining academia, Professor Vakili founded a video game production company, which he sold to Samsung three years later. Professor Keyvan Vakili is a strategy scholar interested in the antecedents of innovation and collaboration within creative settings. More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Participants will receive an Executive Education certificate from London Business School following the completion of the 30-day AI implementation plan.

Download Brochure

All certificate images are for illustrative purposes only and may be subject to change at the discretion of London Business School.
This online certificate programme does not grant academic credit or a degree from London Business School.

Your path to alumni benefits

Curate your one-of-a-kind learning experience with LBS’s Certificate in Management and build the skills you need to enhance your leadership journey. The Business of AI is one of the programmes that counts towards the criteria to gain the Certificate in Management by London Business School.

How will you benefit?

Access to a global network

  • Join LBS’s elite, international network of over 17,000 Executive Education alumni from over 30 countries and learn from extraordinary thought leaders from diverse industries in business

Personalised mentorship

  • Benefit from four one-to-one coaching sessions at your convenience throughout your learning journey to assess where you are in your career – and where you want to go

Tailored learning journey

  • Choose from over 35 online and in-person programmes to customise your learning journey with an executive coach for an experience that is truly yours

Note: All benefits subject to change.

FAQs

  • How do I know if this programme is right for me?

    After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email learner.success@emeritus.org,and a dedicated programme advisor will follow up with you very shortly.


    Are there any prerequisites for this programme?

    Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.


    What is the typical class profile?

    More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.


    What other dates will this programme be offered in the future?

    Check back at this programme web page or email us at learner.success@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific programme schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on programme activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.

    A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.


    How do I interact with other programme participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

    This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific programme requirements.


    What type of certificate will I receive?

    Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the programme, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.


    Do I receive alumni status after completing this programme?

    No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this programme?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.


    Do I need to be online to access the programme content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.


    What is the programme fee and what forms of payment do you accept?

    The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme advisor or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the programme you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific programme you’re interested in enrolling in.


    Is there an option to make flexible payments for this programme?

    Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the programme, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the programme, you have until the midpoint of the programme to request to defer to a future cohort of the same programme. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.

Apply Now

Early registrations are encouraged. Seats fill up quickly!