EXECUTIVE EDUCATION

Innovation Through Design Thinking

Get the tools to sustain, rekindle or inject innovation into your organisation.

Get Your Brochure

Course Dates

STARTS ON

31 August 2021

Course Duration

DURATION

6 weeks, online
4-5 hours/week

Course Duration

Activate Business Breakthroughs with Design Thinking

If you’re a business professional, you have a problem to solve. We all do. No matter the nature of your firm’s challenge, applying the key principles of design thinking will help you build your own innovation action plan, to work out what you need from innovation and to use your own ideas as a force for transformation. Throughout its six-week curriculum, Innovation Through Design Thinking delivers insights from Prof. Julian Birkinshaw, an international expert on innovation, as well as inspiration from the world’s most design-forward brands – Apple, Unilever, Spotify, P&G. The goal is for you to acquire practical tools and techniques to help you solve your own innovation challenge.

“Embracing innovation and mastering new digital technologies is no longer seen as a competitive advantage for businesses, but a vital component for sustainability and existence.”

Professor Julian Birkinshaw,
Professor of Strategy and Entrepreneurship; Academic Director of the Institute of Innovation and Entrepreneurship; Deputy Dean (Executive Education)

Right for you

This programme is designed for senior executives tasked with igniting innovation in their organisation, or anyone seeking to use innovation to overcome their challenges. Attendees include:

C-Suite and General Management Executives

Ideal for business leaders who want to build awareness by learning key principles of innovation, understand the broader business context of internal challenges, and drive change through innovation. Representative roles include:

  • Chief Executive Officer
  • Chief Technology Officer
  • Chief Information Officer
  • Chief Marketing Officer
  • Chief Operating Officer
  • Director
  • President
  • Managing Director
  • Executive Director

Mid-level Functional Managers

Ideal for professionals who want to nurture a culture of innovation within their team or function; learn techniques for prototyping, designing, and running experiments; and understand design thinking to deploy innovative solutions for their organisations. Representative roles include:

  • Manager
  • Senior Manager
  • Head of Product
  • Head of Finance
  • Head of Marketing
  • Head of Technology
  • Head of Operations
  • Senior Product Manager
  • Product Strategy Manager

Consultants

Ideal for professional consultants who want to generate ideas for new products and services or new business models; learn proven methodologies for building innovation; and offer disruptive solutions for their clients. Representative roles include:

  • Strategy Consultant
  • Consultant
  • Principal Consultant
  • Senior Consultant
  • Technology Consultant

Entrepreneurs, Owners and Founders

Ideal for those responsible for the success of a startup or business line who want to apply design thinking techniques to identify customer needs; improve their business by generating ideas for new products, services, and business models; and learn from innovators how to remain relevant and competitive in the face of disruption. Representative roles include:

  • Founder
  • Co-Founder
  • Owner
  • Chairman

Key takeways

The six modules of this dynamic online programme will provide you with creative solutions for your specific business or innovation challenge. By the end of the programme, you will be able to:

  • Identify the principles of design thinking and why innovation is important to you and your company right now.
  • Define and frame your own innovation challenge and apply design thinking frameworks to solve it.
  • Explore possible futures and hone your innate creativity with design thinking techniques.
  • Move your innovation concept forward by building the right plan to gain support from stakeholders.
  • Use experimentation and prototyping to turn your ideas into reality.
  • Simultaneously exploit a whole new market while protecting your current one.
  • Learn to take the pulse of your customers — potential, new, and loyal – to understand and influence their behaviours.
  • Acquire the mindset and skills to build a corporate culture of innovation.

What you learn

Experience six practical modules steering you through each stage of your innovation journey.

Module 1:

Building awareness: why innovation is important to you right now

Become conversant in the why, what and how of innovation. Learn the basic principals of innovation, explore why it's essential in today's business world and discover how to make it happen in your organisation.

Module 2:

Identifying Customer Needs

Identify what makes design thinking different from other methodologies; learn the key ideas in design thinking to understand your customers’ true underlying needs; and try out design thinking techniques and tools to make it real.

Module 3:

Making it personal: defining your own innovation challenge

Frame your innovation opportunities or challenges in a way that reveals answers, not just obstacles; understand your challenge’s broader business context; diagnose your internal situation; and define your challenge.

Module 4:

Generating ideas: exploring possible futures

Connect ideas to your challenge; consider multiple perspectives; stir your creativity with techniques that will serve you for a lifetime; generate ideas for new products and services; and develop ideas for new business models.

Module 5:

Prototyping and developing ideas: how to take your concept forward

Explore prototyping your concept in an easy and low-risk way; understand techniques for selecting the most promising ideas and developing them further; and discover how to design and run an experiment.

Module 6:

From concept to action: making your idea stick

Consider tactics necessary to gain support from those inside and outside your business; master tactics essential for the corporate intrapreneur; learn how to help others develop their own innovation ideas; and build a corporate culture of innovation.

Module 1:

Building awareness: why innovation is important to you right now

Become conversant in the why, what and how of innovation. Learn the basic principals of innovation, explore why it's essential in today's business world and discover how to make it happen in your organisation.

Module 4:

Generating ideas: exploring possible futures

Connect ideas to your challenge; consider multiple perspectives; stir your creativity with techniques that will serve you for a lifetime; generate ideas for new products and services; and develop ideas for new business models.

Module 2:

Identifying Customer Needs

Identify what makes design thinking different from other methodologies; learn the key ideas in design thinking to understand your customers’ true underlying needs; and try out design thinking techniques and tools to make it real.

Module 5:

Prototyping and developing ideas: how to take your concept forward

Explore prototyping your concept in an easy and low-risk way; understand techniques for selecting the most promising ideas and developing them further; and discover how to design and run an experiment.

Module 3:

Making it personal: defining your own innovation challenge

Frame your innovation opportunities or challenges in a way that reveals answers, not just obstacles; understand your challenge’s broader business context; diagnose your internal situation; and define your challenge.

Module 6:

From concept to action: making your idea stick

Consider tactics necessary to gain support from those inside and outside your business; master tactics essential for the corporate intrapreneur; learn how to help others develop their own innovation ideas; and build a corporate culture of innovation.

Download Brochure

Real-life examples

Throughout the programme, case studies of global brands help you identify innovation methodology, providing real-world examples of innovation moving from ideation into implementation. Here are a few of the industries and brands we’ll explore:

Financial services

  • Citibank
  • Barclays
  • ING

Healthcare

  • Roche
  • Pfizerworks

Retail/consumer goods

  • Haier
  • Costa Coffee
  • Unilever
  • Dyson
  • Virgin
  • Nestlé

IT and Technology

  • IBM
  • Netflix
  • Adobe
  • WeChat
  • Amazon
  • Uber

Consulting

  • Stratforma
  • Co-cubed

Note: All products and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Image of a person learning on a laptop

How you learn

  • Four key principles of innovation
  • Hone your innate creativity with techniques to release your own bravery and insight
  • Build the right plan and get support from key people at your firm
  • Use business experimentation to turn your ideas into long-term reality
  • Apply solutions that you have arrived at using the latest research from our world class faculty and regular feedback from learning coaches
  • Be able to work closely with other senior leaders to transform your company
  • Utilise a whole new market and protect your current one at the same time
  • Take the pulse of new customer groups and digital behaviours
  • Allow sustainable innovation to become an integral part of your business

Expert in the field

Faculty Member Julian Birkinshaw

Julian Birkinshaw

Professor of Strategy and Entrepreneurship; Academic Director of the Institute of Innovation and Entrepreneurship; Deputy Dean (Executive Education)

Professor Julian Birkinshaw was ranked 46th in the 2017 Thinkers 50 list of the top global management thinkers. His main area of expertise is in the strategy and organisation of large corporations, and specifically such issues as innovation, corporate entrepreneurship, strategic agility and headquarters-subsidiary relationships. More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, you'll earn a digital certificate of completion from London Business School.

Download Brochure

All certificate images are for illustrative purposes only and may be subject to change at the discretion of London Business School.

Apply Now

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.