Mastering Digital Marketing in an AI World

Unlock the potential of SEO, social media, machine learning, generative AI and beyond
Country/Region
Inquiring For
Total Work Experience

LAST DAY TO ENROL

19 December 2024 11:59 PM

DURATION

10 weeks, online

6–8 hours/week

PROGRAMME FEE

£2,400

FOR YOUR TEAM

Enrol your team and learn with your peers

Supercharge your digital marketing in an AI-driven world

As technology reshapes the dynamics of consumer–business interactions, organisations seek more effective ways to connect and communicate with their audiences. With the majority of businesses embracing digital platforms, nearly 50% lack a well-defined strategy. As a marketing professional, navigating this landscape requires not only an understanding of strategising but also leveraging the transformative power of new technology.

The Mastering Digital Marketing in an AI World course incorporates cutting-edge elements, including insights and activities that elevate practical understanding of generative AI (genAI) and other technologies to vastly improve customer-centric marketing. The comprehensive curriculum addresses the latest trends in digital marketing while taking you through case studies of best practices from renowned brands. The world-class faculty provides a unique learning experience by seamlessly blending the fundamentals of digital marketing with emergent technologies. The course will equip you with the skills to harness the potential of innovation in marketing, ensuring that your strategies align seamlessly with your organisation's goals.

67%

of marketers believe increasing the adoption of marketing automation is critical for acquiring and retaining customers.
SOURCE: MAILCHIMP

80%

of marketers worldwide integrate some form of AI into their online marketing activities.
SOURCE: STATISTA

87%

of senior executives say that brands should prioritise digital-first communications.
SOURCE: ADOBE DIGITAL TRENDS

What you will learn

The Mastering Digital Marketing in an AI World course will equip you to:

  • Identify effective strategies related to paid search marketing, investigate organic search marketing strategies, understand B2B marketing and explore mobile app marketing strategies

  • Understand and apply the latest tools and techniques used in digital marketing

  • Analyse the consumer journey and create impactful digital marketing strategies

  • Learn and apply a comprehensive framework for connecting, converting and continuously engaging with consumers

  • Create a social media marketing plan to grow brand awareness and increase engagement and sales

  • Learn about strategies for content marketing, digital loyalty and personalisation marketing

  • Examine techniques used for social listening and acquire insights on methods for creating shareable content and motivating brand advocacy

  • Develop effective strategies for combining digital and physical marketing seamlessly into a single, cohesive omnichannel marketing strategy

Right for you?

Whether you are looking to enhance your skills in digital marketing or seeking a career transition from a non-marketing background, this course will provide you with the latest digital strategies and tools, including SEO, social media and genAI, to help you gain a big-picture perspective. This course is suitable for you if you are:

  • An experienced traditional marketer looking to adapt to the digital era and work with evolving technologies such as genAI

  • An early-career marketer keen to enhance your knowledge and practical application of digital marketing to stand out in a competitive market with AI-driven strategies

  • Any functional leader seeking a holistic view of the latest marketing trends, AI tools and strategies for building customer loyalty as a pathway to growth

  • A professional from a non-marketing field making a horizontal move to a focused marketing role or seeking deeper insights to diversify your career options with marketing automation

This course equips you with the skills to incorporate the latest digital strategies and tools – including AI techniques and insights into your marketing campaigns. At the end of the course, you will emerge ready to lead digital initiatives confidently.
Lil Mohan
Adjunct Professor of Marketing

Proven results

See how our learners grew

79%

applied new learning to their jobs.

96%

felt more effective at their work.

81%

course impacted them positively.

*Emeritus impact survey, 2023

Course content

Gain hands-on experience with a simulation project

Gain hands-on experience with a simulation project

Throughout the course, participants will work on a simulation project and gain hands-on experience by applying their learnings to an organisation in need of digital marketing assistance. Participants will use Stukent’s Mimic Pro, a digital marketing and social media simulation tool that provides the opportunity to manage ad budgets across search, display and shopping ad campaigns. It also provides insights on landing page optimisation, audience targeting and KPI analysis. Additionally, you will learn how to write targeted ads for multiple social media platforms, perform demographic targeting and implement social media strategies.

Your learning experience

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Flexible learning

Access to course content through multiple devices allows you to manage schedules and learn remotely – anytime, anywhere.

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Simulation exercises

Weekly marketing simulations are designed to give you practice managing your overall marketing mix and individual campaigns.

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Real-world case studies

Case studies feature some of the world’s most prominent brands, including Starbucks, Coca-Cola, Lego, Cisco, TRSB and L'Oréal.

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Peer interactions

Peer learning – in the form of discussion forums and surveys – allows you to track your progress.

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Live sessions

Video lectures and live teaching sessions with Q&As create an immersive and engaging learning environment, which can be accessed from outside the classroom.

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Interactive platform

Our unique platform allows users to create a profile, connect and collaborate with peers and interact live with subject-matter experts who will facilitate your learning.

Experts in the field

Lil Mohan

Adjunct Professor of Marketing, London Business School

Professor Lil Mohan is an entrepreneur and an academic. As Adjunct Professor of Marketing at London Business School, he covers several topics, including digital, social media,...

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Anja Lambrecht

Professor of Marketing

Professor Anja Lambrecht’s research focuses on digital marketing, with a particular emphasis on online targeting and advertising as well as promotion and pricing. She has exam...

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David Arnold

Adjunct Professor of Marketing

Professor David Arnold’s research focuses on global versus local marketing, marketing strategy, innovation and market evolution, brand management and global customer managemen...

Lil Mohan

Adjunct Professor of Marketing, London Business School

Professor Lil Mohan is an entrepreneur and an academic. As Adjunct Professor of Marketing at London Business School, he covers several topics, including digital, social media,...

Who attends

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Diverse industries

A wide range of work experience

Global cohort

Testimonials

I had an absolutely amazing experience with London Business School. The course is incredibly enriching and insightful. Stukent (the simulation) allows for putting the hands on the matter and learn by ...
Anna Heitzmann
Communication Manager, EspeRare Foundation
I am thoroughly impressed with the comprehensive and well-structured curriculum of this course. It is evident that a great deal of thought and effort has been put into creating a seamless learning exp...
Mert Sarıyıldız
Lead Corporate Communications, Turkish Technology
I was able to fit this course around my schedule because the online video/seminar content was accessible at any time. The case studies were very applicable to the weekly content, and I really enjoyed ...
Anna Brown
Director of Prospect Direct Marketing, American Express
This was the first time I came across the tools Mimic Pro and Social Simulators, and I found them to be very useful in terms of understanding the course better.
Ma Carla Victoria Merced
Digital Content Specialist, Sanad AD
I truly enjoyed the simulations, testing the platforms, learning how to manage them and translating them into daily operations.
Melyani Yousri
Marketing Executive, Taylor & Francis Group
Being able to interact with the faculty and at the same time the core of the materials being available online to be studied at your own pace is an added advantage of the course.
Eman Khaldi
Co-Founder, Naked Brain Agency
I loved the balance between all the learning materials: videos, assignments, simulations, live sessions and further resources. It was a great course – simply awesome!
Annika Brinkmann
Senior Trade Marketing Manager, BIC
I was not aware of digital marketing, and this well-designed course helped me implement one for my organisation. Each module was well explained by the teaching faculty.
Vineet Kumar
Assistant General Manager of Sales and Marketing, Nuhas Oman LLC
This was my first time learning virtually. The whole experience was very effective and efficient with all the course content in an easy-to-follow online platform. The process was structured, which mad...
Tyrone Goddard
Sales Manager, SpecValve
The best part was the social media learnings, which I was able to apply in Stukent. The real-time testing experience was relevant and enriching, and now I can apply those learnings in my professional ...
Aditi Goel
Marketing Manager, Taylor & Francis Group
I had an absolutely amazing experience with London Business School. The course is incredibly enriching and insightful. Stukent (the simulation) allows for putting the hands on the matter and learn by ...
Anna Heitzmann
Communication Manager, EspeRare Foundation
I am thoroughly impressed with the comprehensive and well-structured curriculum of this course. It is evident that a great deal of thought and effort has been put into creating a seamless learning exp...
Mert Sarıyıldız
Lead Corporate Communications, Turkish Technology
Certificate

Certificate

Upon successful completion of the course, you'll earn a digital certificate of completion from London Business School.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of London Business School.

This online certificate course does not grant academic credit or a degree from London Business School.

Financing options

Payment plans

Pay in 3 instalments

First Payment Of

£929

  • 1
  • 2
  • 3
Invite a colleague

Amplify your impact

Receive £240

For each referral when you invite colleagues to the course.

For organisation

Team-based learning

  • Upskill with a courses from a top university

  • Leverage cohort-based learning, for high completion rates

Will your employer sponsor your learning?

Many organisations have historically sponsored their employees for our executive education courses. Please check with your employer if they can cover your fee. We can assist you with the necessary documentation and support.

  • Preparing your pitch

    If you require company approval, we offer a customisable email template that you can use to show how the course will contribute to your growth.

  • Invoice requirements

    An invoice will be issued to you after payment. If you require any customisation, our advisory team can assist you.

  • Part/Full sponsorship

    Our advisers are here to support you throughout the reimbursement process, whether your company covers the fee fully or partially.

  • Additional questions

    Should your employer require specific information to approve your reimbursement, our advisory team is well-equipped to help you.

Your path to alumni benefits

Curate your one-of-a-kind learning experience with LBS’s Certificate in Management and build the skills that you need in order to enhance your leadership journey. Mastering Digital Marketing in an AI World is one of the courses that count towards the criteria to gaining the Certificate in Management from London Business School.

Access to a global network

  • Join LBS’s elite international network of over 17,000 Executive Education alumni from over 30 countries, and learn from extraordinary thought leaders from diverse industries in business.

Personalised mentorship

  • Benefit from four one-to-one coaching sessions at your convenience throughout your learning journey to assess where you are in your career – and where you want to go.

Tailored learning journey

  • Choose from over 35 online and in-person courses to customise your learning journey with an executive coach for an experience that is truly yours.

Note: All benefits are subject to change.

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Course Advisers or call us at +44 203 828 7359 (UK) / +65 3135 1096 (SG) / +1 315 517 3638 (US)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

Last Day To Enroll On 19 December 2024 11:59 PM