The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistUnlock the potential of SEO, social media, machine learning, generative AI and beyond
Download Brochure16 May 2024
10 weeks, online
6–8 hours/week
Participants report that enroling in a programme with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrolment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistTuition assistance is live as per the below schedule. The full course fee is £2,400 as of the start date.
As technology reshapes the dynamics of consumer–business interactions, organisations seek more effective ways to connect and communicate with their audiences. With the majority of businesses embracing digital platforms, nearly 50% lack a well-defined strategy. As a marketing professional, navigating this landscape requires not only an understanding of strategising but also leveraging the transformative power of new technology.
The Mastering Digital Marketing in an AI World course incorporates cutting-edge elements, including insights and activities that elevate practical understanding of generative AI (genAI) and other technologies to vastly improve customer-centric marketing. The comprehensive curriculum addresses the latest trends in digital marketing while taking you through case studies of best practices from renowned brands. The world-class faculty provides a unique learning experience by seamlessly blending the fundamentals of digital marketing with emergent technologies. The course will equip you with the skills to harness the potential of innovation in marketing, ensuring that your strategies align seamlessly with your organisation's goals.
of marketers believe increasing the adoption of marketing automation is critical for acquiring and retaining customers.
of marketers worldwide integrate some form of AI into their online marketing activities.
of senior executives say that brands should prioritise digital-first communications.
The Mastering Digital Marketing in an AI World course will equip you to:
Whether you are looking to enhance your skills in digital marketing or seeking a career transition from a non-marketing background, this course will provide you with the latest digital strategies and tools, including SEO, social media and genAI, to help you gain a big-picture perspective. This course is suitable for you if you are:
Interpret digital marketing trends and see examples of the 3C Framework in action.
Activity: Hear from industry experts about the latest trends, including genAI, engage in try-it activities around digital marketing budget allocation and attend a live session covering the 3C framework in action, leveraging tools such as Google Analytics (GA4) for customer insight.
Understand how to harness the power of content marketing, how to build a strategy and what metrics define its success.
Activity: Explore new tools and techniques to develop compelling, targeted content. Learn about the power of genAI to support the creative process. Understand new skills such as prompt engineering and join a live session to share ideas and discuss the current hot topics in content marketing
Explore how search engines work and what elements make for a good SEO strategy.
Activity: Identify where keywords are placed on a web page. Do keyword research for a live case study and then benchmark your favourite brand in terms of its keyword strategy. Explore the key threats to traditional search: social search and genAI.
Deconstruct paid search, how it works and which strategies convert best on AdWords and Amazon Marketplace.
Activity: Play with a live simulation that mimics PPC and display ads. Attend live sessions with interactive demos of Google Ads and tips on how you can create, measure and optimise campaigns using genAI tools such as ChatGPT, Gemini and GA4.
Revise your mindset to think about apps and discover the metrics that help you measure results.
Activity: Learn about accelerated innovation in smartphone technology and how you can leverage it to create engaging, valuable apps that customers want to keep and use constantly. Join a live session for demonstrations of how genAI can be used to enhance value and creativity and explore the tools needed to build your own winning app.
Tune into the social media listening-response loop to gather insights, identify trends and build a social listening strategy.
Activity: Join a demonstration of social media listening tools and gain hands-on tips for executing campaigns through social media channels (e.g. LinkedIn, Instagram, Facebook, TikTok and X). Explore the emerging trend of social search. Apply learnings from the live sessions into a simulation, where you will have the opportunity to create, manage and optimise social media campaigns and understand how AI tools can help with social media planning and listening.
Understand the power of social sharing, creating influencers and fostering social media advocacy – even in B2B environments
Activity: Explore the latest digital and AI trends in China with an industry guest speaker. Learn how China has been setting the trend for digital, social media and AI worldwide over the last few years.
Analyse how digital marketing is affecting client relationships, and explore different marketing strategies in the B2B environment.
Activity: Understand the unique challenges that marketers face. Learn about new approaches involving account-based marketing strategies that laser-target key accounts and AI-powered insights that predict customer demands using the latest genAI tools.
Appreciate the payoff for personalising digital content and learn how to integrate wallets, apps and payments into one cohesive loyalty strategy.
Activity: Explore the idea of customer centricity and how metrics like CLV can identify your best customers and grow your business organically.
Live session: Learn from faculty about the predicted evolution of search marketing and the AI competition to Google search.
Understand the power of developing a seamless and effortless omnichannel customer experience – one that connects all contact channels to be mutually supportive and delivers a consistent brand message.
Activity: Explore the strategies, tools and tactics that will enable you to create a customer-centric, omnichannel experience one that leverages data and technology to reflect the constantly shifting customer shopping behaviours.
Throughout the course, participants will work on a simulation project and gain hands-on experience by applying their learnings to an organisation in need of digital marketing assistance. Participants will use Stukent’s Mimic Pro, a digital marketing and social media simulation tool that provides the opportunity to manage ad budgets across search, display and shopping ad campaigns. It also provides insights on landing page optimisation, audience targeting and KPI analysis. Additionally, you will learn how to write targeted ads for multiple social media platforms, perform demographic targeting and implement social media strategies.
Upon successful completion of the course, you'll earn a digital certificate of completion from London Business School.
Download BrochureAll certificate images are for illustrative purposes only and may be subject to change at the
discretion of London Business School.
This online certificate course does not grant academic credit or a degree from London Business School.
Curate your one-of-a-kind learning experience with LBS’s Certificate in Management and build the skills that you need in order to enhance your leadership journey. Mastering Digital Marketing in an AI World is one of the courses that count towards the criteria to gaining the Certificate in Management from London Business School.
Access to a global network
Personalised mentorship
Tailored learning journey
Note: All benefits are subject to change.
After reviewing the information on the course landing page, we recommend you submit the short form above to gain access to the course brochure, which includes more in-depth information. If you still have questions about whether this course is a good fit for you, please email learner.success@emeritus.org, and a dedicated course advisor will follow up with you very shortly.
Some courses do have prerequisites, particularly the more technical ones. This information will be noted on the course landing page, as well as in the course brochure. If you are uncertain about course prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the course web page, all courses are taught in English, and proficiency in English is required.
More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.
Check back at this course web page or email us to inquire if future course dates or the timeline for future offerings have been confirmed yet.
Each course includes an estimated learner effort per week. This is referenced at the top of the course landing page under the Duration section, as well as in the course brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this course to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
The course is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on course activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our courses said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the course delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the course in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated course support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the course. You can connect and communicate with other participants through our learning platform.
Each course includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the course landing page under the Duration section, as well as in the course brochure, which you can obtain by submitting the short form at the top of this web page. All courses are designed to fit into your working life.
This course is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some courses include a final project submission or other assignments to obtain passing status. This information will be noted in the course brochure. Please email us if you need further clarification on any specific course requirements.
Upon successful completion of the course, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the course, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.
No, there is no alumni status granted for this course. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the course brochure.
You will have access to the online learning platform and all the videos and course materials for 12 months following the course start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access course content from a desktop, laptop, tablet or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.
Yes, you can register up until seven days past the published start date of the course without missing any of the core course material or learnings.
The course fee is noted at the top of this course web page and usually referenced in the course brochure as well.
Yes, you can do the bank remittance in the course currency via wire transfer or debit card. Please contact your course advisor or email us for details.
Yes! Please email us with the details of the course you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific course you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the course fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all course payments, provides learner enrollment and course support, and manages learning platform services.
For the course refund and deferral policy, please click the link here.
Flexible payment options available.